Kisan Lu Lands Inc., the oldest property developer in Davao City, is infusing at least P1 billion more for the new expansion of its Bambu Estates project in Mintal, about an half-hour drive from the urban center.
Kristin L. Lu, who took over the company about a decade ago, said they took advantage of the natural creek that cuts the property as the boundary that divides the north and south. The creek will be spruced up which is also in keeping with the overall “Zen” theme of the Bambu project (so-called because the area is teeming with bamboos).
“All our projects has the best proximity. Location still matters,” she said. “Our target market are the overseas Filipino workers and the foreigners.”
She said the company has always prided itself of always using premium materials for its housing projects. In order to fulfill that promise, the company is using its “in house” architects and builders instead of outsourcing the job to outside contractors.
Her father, Kisan D. Lu, was once known as “King of Low Cost,” after delivering about 10,000 residential units. He was visionary enough to turn over the company to his children who immediately introduced some changes, the most obvious of which is the company’s venture into mid- and high-end housing units and commercial properties.
The company has been very aggressive in real estate in recent years after it was forced to hibernate, along with other property developers in the city, by the Asian financial crisis in the 1990s. It has two ongoing upscale subdivisions, the Amiya Resorts and Residences and Twin Palms Residents, with investments upward of P1 billion.
An architect by profession, Kristin herself personally designs most of the houses.
Ramesis Michael A. Lu, vice president for operation, said Bambu is their second project intended for mixed use after Amiya Residences. About 2.3 hectares of the total 27 hectares of the Bambu project is reserved for a mall that will be offered to another company.
“We really have no experience building a mall, we stick to what we know and that is building houses. If there are no takers, however, maybe we will build the mall ourselves,” he said.
The “family affair” enables the company to constantly innovate so even with bigger property developers like Sta. Lucia Property or Vista Lands coming in the city with big ticket projects, this smaller Davao-based company still managest to compete.
Andrew Bautista, Kisan Lu sales and marketing manager, said they already received bookings for the new models although they couldn’t pre-sell yet without first securing an authority from the local government.
“We started offering just last week and we already booked about three percent of the total (lots),” he said.
While other developers are building condominiums left and right, for now, Ms. Lu said, the company will stick to the building houses with a lawn as she observed a still untapped market there, which are particularly popular with migrants from adjacent provinces in Davao City.
For more information about these houses CLICK HERE


RSS Feed



